A full spectrum production studio specializing in
cinematic, interactive virtual reality, film, television, and games


CROWE: The Drowned Armory
Interactive VR Experience


Original Property
with Michael Bay

(c) Paramount Pictures
Photo credit: Andrew Cooper

About Us

The Rogue Initiative is a technology-based entertainment studio where a story-driven Hollywood pedigree meets cutting edge immersive technology. Led by award-winning industry veterans including alumni from Amblin Entertainment, Pixar, Dreamworks Animation, Sony Pictures, Disney, and Infinity Ward, our team consists of creative executives and interactive media developers from Activision, Electronic Arts, New Regency, WEVR, Treyarch, Ready at Dawn, and Telltale Games.


Together, we produce and own original intellectual properties which are organically leveraged to virtual reality, games, feature film and television.



Pete Blumel

CEO and Creative Director
Already an established first-mover in VR, Blumel is an award-winning veteran producer of real-time, story-driven immersive entertainment with over 19 years of experience in feature film, animation and AAA interactive production.
He served in a key producer role at Activision’s Infinity Ward game development studio where he became intimately involved in the creation and production of the CALL OF DUTY: MODERN WARFARE series and GHOSTS video games for over 8 years. Prior, Blumel spent over 10 years at DREAMWORKS SKG where he held roles of increasing responsibility, first at Dreamworks Feature Animation and later at Amblin Entertainment.

Cathy Twigg

Chief Production Officer
Twigg began her career at MTV Films where she was responsible for discovering new talent and adding projects to the development slate. Over her industry tenure, Twigg has served at Dreamworks Television Animation, Sony Pictures Television, Bandeira Entertainment and Dreamworks Animation working on several live-action television series and notable projects including Toonsylvania, Invasion America, KUNG FU PANDA, MONSTERS VS ALIENS, HOW TO TRAIN YOUR DRAGON, SHREK THE HALLS, MADAGASCAR, MADAGASCAR 2, PENGUINS OF MADAGASCAR, TIGERLAND, SLAP HER, SHE’S FRENCH and THE LOVE LETTER.
Using her well-rounded film, animation, television and worldwide product distribution experience, she has produced, directed and written several short films and web series and is currently developing the company’s IP for VR, interactive, feature and television projects.

Hrish Lotlikar

Chief Business Development Officer
Hrish brings a wealth of experience in startups, venture capital, investment banking and management consulting.  He is a founding Managing Partner of EastLabs, a leading seed stage venture capital fund based in Kyiv, Ukraine.  He was the Senior Business Developer/Global Evangelist at Toptal, backed by Andreessen Horowitz, providing elite software engineers to companies globally.
He was previously in venture capital at SpencerTrask Ventures in NYC, in investment banking/M&A at UBS Investment Bank and HSBC Securities and in global business development at the management consulting firm AonHewitt.  He holds a Bachelor of Arts from Rice University and a MPH/MBA in Finance and Entrepreneurship from the University of Illinois at Chicago.

Nghia Lam

Design Director

Brad Etheridge

Creative Executive / Coordinator

Stephan Bugaj

Narrative Designer

Alex Romo

Senior Game Designer

Josh Lee

Game Designer

Daniyal Mirza

Systems Engineer

Tzu-Chin Wang

Gameplay Engineer

James Tran

Lead Artist

Jeff Heath

Senior Artist

Jenna Ruth

Environmental Artist

Lei Yang

Senior Animator

Kathleen Rendon


Partners & Stakeholders


Michael Bay

Director/Producer Michael Bay is one of the entertainment industry’s most successful filmmakers, currently listed as the 4th highest grossing director of all time. The films that Bay has directed and produced via his two production companies have grossed more than $7.5 billion worldwide. His directing resume includes the films Bad Boys and Bad Boys 2, The Rock, Armageddon, Pearl Harbor, The Island, Pain and Gain, and most recently 13 Hours: The Secret Soldiers of Benghazi; as well as four films in the Transformers blockbuster franchise, all under the Bay Films banner. He is currently at work on the fifth installment of the series, Transformers: The Last Knight. Bay is also the founder and principal partner of Platinum Dunes, a production company whose films include include Teenage Mutant Ninja Turtles and Teenage Mutant Ninja Turtles: Out of the Shadows along with The Purge and Ouija franchises. They have also produced several successful television series, among them, TNT’s The Last Ship, Starz’s Black Sails, and Paramount’s upcoming Jack Ryan, set to star John Krasinski. A graduate of Wesleyan University and Art Center College of Design, Bay has won virtually every major award in the commercial industry, including the Cannes Lions Grand Prix for Best Commercial in the world for his “Got Milk?/Aaron Burr” spot, which has been established as one of the top ten classic commercials of all time. A Los Angeles native, Bay resides in Miami, Florida.

Lynda Obst

A veteran producer, Lynda Obst has worked at almost every major studio and produced more than 16 films. They include Interstellar, How to Lose a Guy in 10 Days, Contact, Hope Floats, One Fine Day, The Siege, Sleepless in Seattle, The Fisher King, Adventures in Babysitting, and Flashdance, among others. In TV she is EP of Amazon’s Good Girls Revolt, Syfy’s Helix and TVLAND’s Hot In Cleveland.
Obst wrote the best-selling book, Hello He Lied: And Other Truths from the Hollywood Trenches, and then released her second book, Sleepless in Hollywood: Tales from the New Abnormal in the Movie Business. She also edited the Rolling Stone History of the 60’s and was as an editor at the New York Times Magazine. Obst is currently producing both film and television projects out of her office at Sony Pictures.