Michael Bay and The Rogue Initiative
Partner to Create Original Entertainment Properties with a Focus on
The Rogue Initiative is a Los Angeles-based production studio where a story-driven Hollywood pedigree meets cutting edge immersive technology. Led by award-winning industry veterans including alumni from Amblin Entertainment, Pixar, Dreamworks Animation, Sony Pictures, Disney, and Infinity Ward, our team consists of creative executives and interactive media developers from Activision, Electronic Arts, New Regency, WEVR, Treyarch, Ready at Dawn, and Telltale Games.
Together, we are creating original, cinematic content for virtual reality, feature film, and television.